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Growing Your Collaborative Law Practice

December 27, 2017

Are you a Collaborative Lawyer looking for referrals? Have you joined a practice group believing that your membership will facilitate referrals? Have you been disappointed by a lack of referrals or action by your practice group in terms of generating referrals?

If you are described by the above, you are not alone. However, you are likely misguided.

Reliance on your practice group membership is among the least productive strategies for generating referrals. Your membership is hopefully to facilitate your training and support and hopefully some public education in general about the nature and practice of Collaborative Law.  Even a listing on your practice group’s website will draw little in terms of referral. While it may feel necessary, it is hardly sufficient.

The most productive strategies for marketing your practice and getting referrals are those initiated by yourself and exercised over the course of time. When it comes to marketing a practice in Collaborative Law, you must realize, you are the practice; you are the brand.

To establish you as your brand, you must figure out what differentiates you from your colleagues and you must be able to communicate that to the persons who need your service.

Your communication must be understandable to and delivered at a level of your client’s comprehension. In other words, you must learn to speak their language, not yours. This makes you seem real as well as accessible to them.

Next you have to determine the platforms you need to use in order to reach your potential clients. Notice my words, “need to use“. While a website is now seen as necessary, so too are blogs and social media. The issue isn’t if you use them, but now, how do you use them.

To be successful in your practice, you must appreciate your practice as a small business and treat it as such. So these three steps:

  1. Build: Figure out your service offerings;
  2. Brand: Determine how you want to differentiate yourself;
  3. Market: Deploy the power of the Internet and social media to convey a message in language accessible to your potential clients:
  4. Close: Learn the strategies for managing the referrals as they come in to turn referrals into clients.

Intrigued? Need additional support?

It would be my pleasure to provide direct consultation services to you and workshop services on behalf of your practice group.

I am Gary Direnfeld. As well as being a social worker I help people build their peacemaking or counseling practices. Want a successful practice? It would be my pleasure to be of service.

Gary Direnfeld, MSW, RSW

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Gary Direnfeld is a social worker. Courts in Ontario, Canada, consider him an expert in social work, marital and family therapy, child development, parent-child relations and custody and access matters. Gary is the host of the TV reality show, Newlywed, Nearly Dead, parenting columnist for the Hamilton Spectator and author of Marriage Rescue: Overcoming the ten deadly sins in failing relationships. Gary maintains a private practice in Dundas and Georgina Ontario, providing a range of services for people in distress. He speaks at conferences and workshops throughout North America. He consults to mental health professionals as well as to mediators and collaborative law professionals about good practice as well as building their practice.

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