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Is the MSW the New MBA?

November 20, 2017

Looking at the needs of business these days, so little has to do with numbers anymore. More has to do with how we get along with others, how we connect, how we develop meaningful relationships.

Since when is that the job description of the MBA (Master of Business Administration)?

When the MBA stumbles upon those issues, they refer to them as the “soft skills”. The MBA recognizes there is something to getting along with others, but it is the MSW (Master of Social work) who really works in that space.

The area of practice for the MSW is the space between people. The MSW is always looking at the connection between us.

Think about it. If you are in a service industry, truth is, there are likely dozens to thousands of similar service providers providing the same or similar service. Many service providers look for unique ways to brand their service. Big mistake.

Truth is, in service industries, it is the service provider who is the brand.

The challenge for developing your business is recognizing that fact and seeking ways to better connect YOU with your client or customer.  You need to address the space between you.

I have long since recognized that I am my brand. People seek my service because of me. I have my own unique attributes or identifiers that will appeal at least to some segment of persons seeking my service. Those attributes include training, experience and approach to working with people. I also demonstrate my values of transparency and frankness in service delivery. I talk about my challenges and I talk about my values. People come to know me before ever coming to see me.

How about you? How about your brand? How about your service? What do people know about you, your business, the people you serve and how you come across?

If you are looking to drive up your business, maybe the time has come to think MSW.

We look at the connection between people.

In any service business, connection is key.

If you are a family law lawyer, mediator, divorce financial professional, mental health professional, counselor/therapist or other service oriented professionals and you want to build your practice, call me.

Let’s connect. Let’s address the space between you and your client/customer.

I am Gary Direnfeld and I am a social worker. Check out all my services and then call me if you need help with a personal issue, mental health concern, child behavior or relationship, divorce or separation issue or even help growing your practice. I am available in person and by Skype.

Gary Direnfeld, MSW, RSW

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Gary Direnfeld is a social worker. Courts in Ontario, Canada, consider him an expert in social work, marital and family therapy, child development, parent-child relations and custody and access matters. Gary is the host of the TV reality show, Newlywed, Nearly Dead, parenting columnist for the Hamilton Spectator and author of Marriage Rescue: Overcoming the ten deadly sins in failing relationships. Gary maintains a private practice in Dundas and Georgina Ontario, providing a range of services for people in distress. He speaks at conferences and workshops throughout North America. He consults to mental health professionals as well as to mediators and collaborative law professionals about good practice as well as building their practice.

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