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Four Key Variables to a Successful Peacemaking Practice

October 4, 2015

If you are in the business of peacemaking on behalf of separated parents and want a successful practice in today’s economy and with today’s client, you must offer an array of flexible services to support the client across the entire separation process. Trouble is, many service providers, be they lawyers or mental health professionals, divorce financial professionals or mediators provide a limited scope of services and haven’t differentiated themselves from others to capture enough business to thrive. To add, while many service providers have the legal or clinical skills to meet client needs, they do not necessarily possess the skills to brand and market themselves or in business speak, close sales.

The formula to your successful practice hinges upon these four variables, answering four key questions:

  1. Branding: What differentiates you from your colleagues?
  2. Services: How do you articulate a broad array of flexible services to meet client needs across the separation process?
  3. Marketing: What are your strategies for conveying information about your services to those who may need it or refer to you?
  4. Sales: How do you turn referrals into clients and utilize your client base as a referral source with ethical practices?

In my first few years of practice, I couldn’t respond reasonably to those questions myself. It was sink or swim and I have long since learned to swim.

If you want to develop a successful practice and are having trouble answering those questions, then you need help. While you may possess sufficient legal, clinical, financial and even inter-personal skills to support your practice, those alone do not a successful practice make.

I am happy to share my strategies for a successful practice through coaching or workshops. Coaching can be on an individual or group basis.

I would be pleased to see you become the success you seek. As you are successful in your practice, people are better served.

I am Gary Direnfeld and I am a social worker.

Gary Direnfeld, MSW, RSW

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Gary Direnfeld is a social worker. Courts in Ontario, Canada, consider him an expert in social work, marital and family therapy, child development, parent-child relations and custody and access matters. Gary is the host of the TV reality show, Newlywed, Nearly Dead, parenting columnist for the Hamilton Spectator and author of Marriage Rescue: Overcoming the ten deadly sins in failing relationships. Gary maintains a private practice in Dundas Ontario, providing a range of services for people in distress. He speaks at conferences and workshops throughout North America.

If your relationship is faltering, then set it as your priority.

Read: Marriage Rescue: Overcoming ten deadly sins in failing relationships.

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